Software Stack

Anchoring your startup with the right software suite is crucial for streamlined operations and growth. At Mercury, we’ve done the legwork for you. Curating a list of top-tier startup software, we’ve drawn insights from the preferences and successes of our extensive Mercury founders community. Delve into everything from cap table management to cutting-edge CRM tools and craft a software stack tailored to your unique needs.

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Software Name	Category	Market Share
Quickbooks	Accounting	60%
Xero	Accounting	19%
Pilot	Accounting	15%
Mercury	Business banking	100%
HubSpot	CRM	65%
Pipedrive	CRM	26%
Carta	Cap table	61%
Pulley	Cap table	23%
AWS	Cloud hosting	50%
DigitalOcean	Cloud hosting	30%
Heroku	Cloud hosting	12%
Google Cloud Platform	Cloud hosting	8%
Intercom	Customer support	36%
Front	Customer support	35%
Zendesk	Customer support	25%
Adobe	Design	63%
Canva	Design	22%
Figma	Design	13%
Mailchimp	Email	18%
ActiveCampaign	Email	12%
Zapier	No code tools	62%
Airtable	No code tools	26%
Retool	No code tools	9%
Gusto	Payroll	54%
Rippling	Payroll	19%
Deel	Payroll	17%
Mixpanel	Product analytics	91%
Amplitude	Product analytics	9%
Notion	Project management	45%
Atlassian	Project management	26%
Asana	Project management	15%
Apollo	Prospect	56%
RocketReach	Prospect	26%
ZoomInfo	Prospect	12%
Mercury IO	Spend management	37%
Ramp	Spend management	30%
Brex	Spend management	17%
BILL	Spend management	16%

Software Stack

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