Carta is a platform that streamlines equity management for businesses. With features like cap table management, 409A valuations, and equity plan administration, it’s tailor-made for startups, VCs, and equity holders.

Pulley is a cap table management tool aimed at helping early-stage startups manage their ownership structures. It offers functions such as founder grants, employee stock options, convertible notes, SAFEs, and 409A valuations.

Quickbooks by Intuit is a comprehensive accounting software tailored for small to medium-sized businesses. Users can track expenses, manage payroll, handle taxes, and get a real-time view of their profitability.

Xero is a cloud-based accounting platform designed for small to medium enterprises. It offers tools for invoicing, bank reconciliation, inventory tracking, and payroll.

Pilot offers bookkeeping services for startups, e-commerce, and nonprofits — pairing technology with accounting expertise. They handle company finances, prepare financial statements, and even help with tax compliance.

Gusto is an all-in-one, user-friendly platform for payroll, benefits, and human resources. Designed to serve the HR needs of small to medium-sized businesses, it simplifies payroll, tax compliance, and benefit management.

Rippling is a unified platform and automation tool for employee management. It merges HR, IT, and operations, allowing companies of all sizes to onboard employees, manage payroll, and handle benefits.

Deel eases the path to global expansion by removing barriers to international hiring — handling contracts, compliance, and international payouts to facilitate talent acquisition and onboarding in over 150 countries.

Intercom is a conversational relationship platform that helps companies connect with customers through personalized messaging, product tours, and a robust live chat interface — all aimed at driving engagement and growth.

Front is a collaborative email platform, allowing teams to assign, track, and manage email conversations together. Easy to integrate with other tools, Front also provides rich analytics for better decision-making.

Zendesk is a customer service platform that helps businesses improve client interactions. It offers tools for support, sales, and customer engagement, making it easier to create satisfied and loyal customers.

Apollo is a platform for accelerating sales and growth. It offers tools for lead generation, engagement, and tracking — and it streamlines the sales process by merging databases, workflows, and engagement in one platform.

RocketReach is a contact lookup tool that helps professionals connect with decision-makers and leads. Perfect for sales, marketing, and recruiters, it boasts a vast database and integrates with other popular platforms.

ZoomInfo is a B2B contact database that aids in lead generation, sales prospecting, and recruitment. By providing detailed insights into target markets, it helps companies grow their pipelines and close deals more efficiently.

HubSpot is an inbound marketing, sales, and customer service platform. A unified solution for growth and customer relations, its comprehensive suite of tools covers CRM, content management, email marketing, and more.

Pipedrive is a sales-focused CRM designed to manage leads and deals, track communication, and automate repetitive tasks. With a focus on activity-driven selling, Pipedrive is all about helping businesses close more deals.

Mailchimp is an all-in-one marketing platform focused on user-friendly tools and integrations to help businesses grow. Best known for email marketing, it has expanded to include landing pages, ads, and analytics.

ActiveCampaign offers email marketing, marketing automation, CRM, and messaging — empowering businesses to engage with their audience effectively and create customized user experiences through automation features and insights.

Notion is a hyper flexible workspace app, combining notes, tasks, wikis, and databases to offer a versatile tool that can facilitate everything from project management and resource creation to ideation and strategy development.

Atlassian offers a suite of scalable tools, including Jira and Confluence, designed for software development and team collaboration. Jira handles bug tracking and project management, while Confluence is for documentation.

Asana is a project management tool that helps teams of all sizes plan, organize, and track work through visual project plans and features like task assignments, timelines, calendars, insights dashboards, and integrations.

Mixpanel is a product analytics tool focused on user interaction and engagement across platforms. With features like funnel analysis and retention tracking, it’s great for understanding and enhancing user experiences.

Amplitude is a product analytics platform designed with product and growth teams in mind. It offers insights into user behavior, helping businesses improve their products through real-time analytics and segmentation.

Zapier is an app integration and workflow automation tool that allows users to set up triggers and actions between thousands of apps and platforms. It’s perfect for eliminating repetitive manual tasks and enhancing productivity.

Airtable combines the simplicity of spreadsheets with the complexity of robust databases to offer a flexible and customizable solution for project management, product roadmaps, contact databases, document management, and more.

Retool is a platform that allows developers to build bespoke internal tools quickly. It connects with deployed databases, enabling the creation of custom apps and internal tools without a lengthy development process.

Adobe Design Suite is a collection of premium design tools aimed at unleashing creativity, allowing designers to conceive, develop, and execute stunning and responsive designs across various mediums.

Canva combines user-friendly design interfaces with a vast array of templates, allowing individuals and businesses to create stunning visuals and professional designs without any graphic design experience.

Figma revolutionizes the design process, combining seamless collaboration with powerful and user-friendly design tools, allowing teams to bring their creative visions to life effortlessly.

AWS offers a comprehensive suite of cloud services, providing scalable, reliable, and secure solutions for businesses of all sizes, catering to their hosting, storage, and computing needs.

DigitalOcean provides straightforward and cost-effective cloud computing platforms, designed to simplify cloud-based infrastructure deployment, ensuring optimal performance and scalability for startups and developers.

Heroku empowers developers, combining a robust and scalable platform with intuitive features, to seamlessly deploy, manage, and scale applications, making it an ideal solution for startups to large enterprises.

Google Cloud Platform (GCP) offers a suite of cloud computing services that runs on the same infrastructure that Google uses for its end-user products, like Google Search, Gmail, and YouTube, ensuring high reliability and performance. It is a comprehensive, secure, and scalable solution for startups to large enterprises looking to harness the power of Google’s advanced technology.

Access virtual corporate cards seamlessly through your Mercury experience. The Mercury IO credit card is the choice of thousands of startups with unlimited 1.5% cashback, powerful spend management tools, and virtual cards for your whole team. IO is designed for startups, with low deposit minimums and higher credit limits.

Ramp is a next-generation corporate card and spend management platform designed to help companies save money and gain better insights into their expenses. It combines smart expense tracking, integrated savings, and advanced card controls to offer businesses a powerful solution for their financial operations.

Brex redefines the corporate card and financial management sphere with its innovative and holistic solutions designed to empower businesses to manage, track, and control their expenses more efficiently and smartly.

BILL revolutionizes business payments by automating the entire process, ensuring efficient management of payables and receivables, allowing businesses to focus more on their core activities.

We’ll admit we’re a little biased, but we recommend Mercury for banking* and credit cards engineered for the startup journey. More than 200K startups rely on the powerfully smooth product experience to manage and safeguard their money.