Product analytics


Mixpanel stands out as a product analytics platform, giving startups the tools to deeply understand and engage with their users. With its event-based tracking system, startups can dissect user interactions at granular levels, mapping out journeys and pinpointing potential friction points within their products. Features such as funnel analysis, retention metrics, and user segmentation offer a comprehensive view of user behavior, aiding startups in refining their product strategies. Additionally, its A/B testing and notification tools enable teams to experiment with changes and communicate with users in real-time. As a result of its rich feature set and focus on actionable insights, Mixpanel has become a favorite among startups eager to harness data-driven decision-making in their growth trajectories.


Mercury Market Share*


Founder quotes

Christopher Vezzuto

Senior Software Engineer at Ticketmaster

Using a data-driven development strategy, our team uses Mixpanel to find insightful usage trends. Now, we can more easily recognize the strengths and weaknesses of our product and continue to deliver a great experience to our clients.

Sid Arora

Head of Data Products - Analytics and Experimentation at Yelp

Mixpanel enables our product managers and designers to uncover and focus on larger opportunities for product discovery and improvement.

Related tools

Mercury perk


Mercury market share

* Mercury Market Share represents the estimated percentage of Mercury users who pay for this tool among the top tools in this category. Tools with a lower market share have been omitted for brevity.

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