Mixpanel
About
Category
Product analytics
Year Founded
Description
Mixpanel stands out as a product analytics platform, giving startups the tools to deeply understand and engage with their users. With its event-based tracking system, startups can dissect user interactions at granular levels, mapping out journeys and pinpointing potential friction points within their products. Features such as funnel analysis, retention metrics, and user segmentation offer a comprehensive view of user behavior, aiding startups in refining their product strategies. Additionally, its A/B testing and notification tools enable teams to experiment with changes and communicate with users in real-time. As a result of its rich feature set and focus on actionable insights, Mixpanel has become a favorite among startups eager to harness data-driven decision-making in their growth trajectories.
Details
Mercury Market Share
91%
Testimonials
Mixpanel enables our product managers and designers to uncover and focus on larger opportunities for product discovery and improvement.
Sid Arora
Head of Data Products - Analytics and Experimentation, Yelp
Using a data-driven development strategy, our team uses Mixpanel to find insightful usage trends. Now, we can more easily recognize the strengths and weaknesses of our product and continue to deliver a great experience to our clients.
Christopher Vezzuto
Senior Software Engineer, Ticketmaster