Insights

Practical resources and perspectives to help you build, operate, and scale your business.
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Thinking about raising a round?

Read More in Fundraising
Fundraising

The art of storytelling and fundraising with Siqi Chen

By
Phoebe Thompson
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How to stack capital
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Coin jar and rising lines & arrows
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Want banking to feel less complicated?

Read More in Business Banking
Signs you've outgrown your bank
Healthy money habits
Alex Wu
Bank versus brokerage
Personal and business finances
Keeping personal and business banking separate
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It’s more than a bank account. It’s taking the leap on your business.

Explore Mercury
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Preparing to launch, position, or distribute what you’re building?

Read More in Go-to-Market
Pricing model
Go-to-Market

How to pick a pricing model for your product

Pricing is an experiment, not a permanent decision. Learn how to pick the right model — from flat rate to usage-based — and align it with your startup’s growth goals.
By
Tucker McKay
Free trial discount
Go-to-Market

To free trial or discount? Tactics to gain traction for your new product

Learn the mechanics of pricing incentives and how to use them to gain your first 100 customers.
By
Tucker McKay
Pricing maze
Go-to-Market

How to explain your pricing so customers don’t bounce

Frame your value clearly and reduce buyer friction to turn prospective users into customers.
By
Tucker McKay
Using AI to define ICP
Go-to-Market

How AI can help startups define their ICP

Speed up the process without outsourcing your judgment
By
Anna Burgess Yang

Reaching for the next level?

Read More in Scaling & Growth
Scaling & Growth

From mass marketing to micro-communities: How Notion built global growth through authentic user connections

By
Phoebe Thompson
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Ready to meet the moment?

Explore stories to help you build a more resilient business.
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Illustration for blog about calculating cash burn rate, showing calculator and graph | Mercury blog
Avoid pivot whiplash with Elizabeth Yin
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Explore All in Insights

Explore All Topics

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An illustrated calculator | Accounting and Financial Ops | Mercury Blog
Accounting & Financial Ops

Get into the numbers.

An illustrated building with pillars | Banking & Finance | Mercury Blog
Business Banking

Resources for navigating your business finances with confidence.

An illustrated gear | Business Operations | Mercury Blog
Business Operations

Resources for running your business effectively.

The Mercury company logo on a gradient background | Company News | Mercury
Company News

Announcements and updates from Mercury.

User profile icon | Customer Stories | Mercury Blog
Customer Stories

How businesses are building and growing with Mercury.

Magnifying glass illustration | Deep Dives | Mercury Blog
Deep Dives

Beneath the surface, into the archives, down the rabbit hole, and beyond.

Speech bubble | Founder Features | Mercury Blog
Founder Features

Spotlight on ambitious builders and thinkers.

A starry pile of coins | Fundraising | Mercury Blog
Fundraising

Articles on connecting with investors and funding your vision.

Two knights | Go-to-Market | Mercury Blog
Go-to-Market

All about launching, positioning, and distributing your product.

A lightbulb | Ideas | Mercury Blog
Ideas

Perspectives on entrepreneurship, business, and more.

Pattern of puzzle pieces | Product Updates | Mercury Blog
Product Updates

The latest Mercury releases and product news.

Growth chart within a circle | Scaling & Growth | Mercury Blog
Scaling & Growth

Resources for reaching the next level.

Two racing flags | Starting a Business | Mercury Blog
Starting a Business

Resources to help you build.

Disclaimers and footnotes

Mercury is a fintech company, not an FDIC-insured bank. Banking services provided through Choice Financial Group and Column N.A., Members FDIC. Deposit insurance covers the failure of an insured bank.