Company News

March 18, 2022

Meet the Mercury Raise DTC Brands

Share on Twitter
Share on LinkedIn
Meet the Mercury Raise DTC Brands

We’re excited to announce the direct-to-consumer (DTC) brands we have selected to participate in our newest Mercury funding program Raise DTC. Founders get 2 minutes to pitch their DTC brand live to top judges, seasoned investors, and potential customers via real-time investment platform

Read more about the participating brands below and RSVP by March 29th to attend the virtual event, happening Tuesday, March 29th 10am PT/1pm ET.


Reusable, high-quality personal protective equipment (PPE) helps healthcare consumers stay more protected, and the tech-enabled shopping experience keeps it accessible across industries. Founders from Outdoor Voices, Lululemon, FIGS, JCrew, and Casper saw 400% YoY growth selling PPE by AmorSui.

Attn: Grace

Age with grace using Attn: Grace personal care items for women experiencing incontinence. Sustainable, plant-based ingredients keep your skin comfortable and irritation-free—a great boon to this $32B market.


Support your belly and back during and after pregnancy with Glowe’s Maternity legging. This company has seen 73% YoY growth within the $46B market, giving love to women everywhere.


Jelcie gets you salon-grade nails at home in minutes. Powered and owned by POC and women, you can save hours, dollars, and even the health of your nails with Jelcie’s non-damaging gel nail stickers.


Canadian dogs have benefitted from 1.5 million Kabo healthy dog meals, the largest dog food subscription service in the country. Get access to pet health experts and custom meal portions suited to your dog’s weight and activity level, and even let Fido enjoy novel food like dog ice cream and protein bars.


Diamond mines aren’t forever, and Kimai is here to disrupt this unsustainable industry with people- and planet-friendly fine jewelry. Get pieces adorned with lab-grown diamonds in recycled 18k gold.


Lumina is building Nest for the home office. The office where you spend 10 hours per day should be beautifully designed, seamlessly integrated, and powered by AI.

We know these companies will deliver stellar pitches and we can’t wait to see you there.

If you have any questions, send us a note at [email protected]. We always love to chat.


The Mercury Team