Gerhard Jacobs
Author details
A beat journalist at heart, Gerhard “G” Jacobs is a customer storyteller and advocate based in the San Francisco Bay Area. When not telling customer stories, G dedicates his time to his rescue dog and cat.
All articles by Gerhard Jacobs

Personal by design
Everyone expects a product to work. The harder, rarer thing is when the surface of it matches the seriousness of what’s underneath.
May 15, 2026

Monitoring your finances isn’t the same as understanding them
Every financial question a founder asks is really about something else. The distance between asking these questions and getting a clear answer shouldn’t be a spreadsheet, a CSV export, and three hours on a Sunday night.
April 9, 2026