Ecommerce business plan template

Move through each section using the built-in prompts to define your business model, target customer, operations, and growth strategy.

Edit freely by adding, removing, or rearranging sections depending on your product, stage, and business goals. There’s no “right” way to use it.

When you’re done, download the document or share it with co-founders, investors, lenders or advisors to get feedback or align on next steps.

A solid business plan gives you more than just a document; it gives you clarity. Whether you’re validating an idea, pitching investors, securing funds from lenders, or mapping out your first year, a written plan helps align your vision with reality by outlining your product, customer, and path to growth.

Once your plan is in place, you can use it to raise funding, onboard co-founders, or build a roadmap for launch. It becomes your go-to reference for decision-making as your business grows, and a powerful way to communicate your story to advisors, teammates, and partners.