Will is the Co-founder & General Partner at Elizabeth Street Ventures, an early stage investment firm focused on digital consumer & consumer fintech businesses transforming industry verticals and improving daily life. Part cultural anthropologist, part digital consumer investor, he brings 16+ years of experience investing, sourcing and portfolio construction across the venture capital and hedge fund industries. Elizabeth Street is the third investment fund where he is a partner and the first firm he has founded. Previously he was Partner at Grace Beauty Capital, a New York-based family office focused on early stage consumer businesses. Will was previously a Managing Director, Head of Research and the youngest Investment & Risk Committee member at Ironwood Capital Management. He graduated from Yale University with a B.A. double major in Anthropology and Economics.

We invest in early stage digital consumer & consumer fintech businesses seeking to transform industry verticals and improve daily life.

Current, Museum of Ice Cream, Parachute Home, Primary Kids, Rothy's, Supergoop!, Ten Thousand, ThirdLove, Tiny Organics, Yellowbird Foods

We're looking to work with founders that have a special intuition about the world and who want to make it a better place. Our deep digital consumer expertise and networks can be a powerful complement to cap tables for companies with consumer facing businesses.