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Starting a startup 101
Starting a startup 101
Learn all you need to know to start a startup in one place: incorporation, trademarks, equity splits, and more.
Why and How to Get Your Employer Identification Number
Find out how to get an employer identification number (EIN) for your startup, so you can hire employees and contractors, open business bank accounts, and more.
10
-minute read
How to incorporate a startup
Incorporation is an important part of getting your startup into the world. Learn how to incorporate and what to expect from the process.
8
-minute read
How Long Does it Take to Incorporate a Business?
Incorporation is an important part of starting up your U.S.-based ecommerce business. Find out how long it takes and what to expect from the process.
7
-minute read
Why So Many Startups Choose to Incorporate in Delaware
Delaware is known for being a business-friendly state that millions of companies choose for incorporation. Find out why, and why it matters for startups especially.
5
-minute read
How to Register a Company Name
Discover how to register your startup's company name, why registration is important, how to find out if a name is available, and more to secure your name of choice.
6
-minute read
How to Trademark a Name
A trademark protects your company's brand and legitimizes you to customers. Learn how to get a trademark for your startup and what to expect from the process.
10
-minute read
Why Startups Should Always Incorporate
Discover why startups should always choose to incorporate, and compare the ownership, management, and taxation characteristics of both LLCs and corporations.
8
-minute read
How to Split Equity Among Founders
Discover the factors to consider when deciding how to divide equity in a startup, including the process of dividing equity among founders.
8
-minute read
How to Create an Early Stage Board
Your startup's board makes huge decisions for your business. Find out how to build an effective, thoughtful board of directors in the seed and Series A stages.
9
-minute read
Providing employee benefits as an early-stage startup
Learn the basics on providing benefits, along with alternatives that can help you balance benefits with your hiring roadmap, budget, and company strategy.
4
-minute read
Financial pitfalls that startups should avoid
Discover the key pitfalls every startup should work to prevent from our partner Pilot.
6
-minute read
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